Category Archives: Part 3 – Visual Communications

PART 3/VISUAL COMMUNICATIONS/ASSIGNMENT 3/NOTES

 

Figure 1                                                   Figure 2

(Mona Lisa c 1503-6 oil on panel         (L.H.O.O.Q. Portrait of Mona Lisa

Vinci, Leonarda da (1452-1519) –        with beard and moustache – Painting

Bridgeman images, 2019)                     by Duchamp, Marcel – 1887-1968)

Bridgeman images, 2019

Figure 1 – Denotation – Portrait of a seated, smiling woman, with medium length, brown hair that has a black veil covering it.  She is wearing a long sleeve dress, one hand laid loose over the other.  Background setting is of a mountainous landscape, with a winding road and bridge.  Connotation – Imaginary background, rather than a real one indicates a dream like situation of a woman who is calm and beautiful, serene like, perhaps giving the viewer what an ideal vision of a woman was at that time.

The painting is believed to be a portrait of the wife of Francedsco del Giocondo – Isabella d’Este La Joconde and is often call La Gioconda after her.  It is owned by the Government of France and is located on a wall in its own room in the Louvre , Paris, France.  It was painted by Italian artist, Leonardo da Vinci, apparently it was painted in Florence, Italy around 1503 -1504. The painting was one of the first portraits to depict the sitter in front of an imaginary landscape, and Leonardo was one of the first painters to use aerial perspective.[69] The enigmatic woman is portrayed seated in what appears to be an open loggia with dark pillar bases on either side. Behind her, a vast landscape recedes to icy mountains. Winding paths and a distant bridge give only the slightest indications of human presence. Leonardo has chosen to place the horizon line not at the neck, as he did with Ginevra de’ Benci, but on a level with the eyes, thus linking the figure with the landscape and emphasizing the mysterious nature of the painting.  (Wikipedia 2019).  The painting is considered priceless.  It is thought to have been painted when she was in mourning, hence the black veil, after her child had died.

https://en.wikipedia.org/wiki/Mona_Lisa  accessed January 20, 2019

https://www.leonardodavinci.net/the-mona-lisa.jsp  accessed January 20, 2019

The Louvre

https://www.louvre.fr/en/oeuvre-notices/mona-lisa-portrait-lisa-gherardini-wife-francesco-del-giocondo  accessed January 20, 2019

Figure 2

Denotation -A copy of an original Portrait of a seated, smiling, young woman with medium length, brown hair that has a black veil covering it.  She has a black moustache drawn on her face along with a small goate beard.  She is wearing a long sleeve dress, one hand laid loose over the other.  Background setting is of a mountainous landscape, with a winding road and bridge.  There is writing underneath with capital letters spelling out L.H.O.O.Q.  Connotation – It seems the original picture has been made fun of and turned into a man by a new artist, giving it a new meaning, possibly a bisexual element, a role reversal.

L.H.O.O.Q. (LHOOQ). Portrait of Mona Lisa (Monna Lisa) with beard and mustache. Detournement of the Mona Lisa painted by Leonard de Vinci. Painting by Marcel Duchamp (1887-1968)  Courtesy Mudima (Milan Collection Schwarz – Courtesy Mudima) – Bridgeman Images

Marcel or Michael Duchamp was famous for being part of the start to the Dada movement around 1915 – ‘by challenging accepted definitions of art usually through collage and abstract and rejecting  the logic, reason and aestheticism of modern capitalist society, instead expressing nonsense and irrationality’ Wikipedia (2019)

In typical Duchamp humerous style had made a postcard copy of the Mona Lisa and drew a moustache and goatee beard, making a role reversal of the attractive woman in the portrait to look more like a man, possibly with sexual implications ‘popular with Duchamp who adopted his own female pseudonym, Rrose Selavy.  The writing L.H.O.O.Q. was a play on words by Duchamp, sounding like the French words “Elle a chaud au cul” (There is fire down below or she is hot in the arse) Wikipedia (2019) and manhattanarts (2019).

The original image was copied and made into a postcard with the changes made to make fun of the traditional female role of sitting pretty and serene

https://en.wikipedia.org/wiki/L.H.O.O.Q. accessed January 20, 2019

https://en.wikipedia.org/wiki/Dada accessed January 20, 2019

https://www.nortonsimon.org/art/detail/P.1969.094  accessed January 20, 2019

Manhattanarts

accessed January 20, 2019

Dada movement – Tate Gallery

accessed January 20, 2019

Marcel Duchamp

https://www.tate.org.uk/art/artists/marcel-duchamp-1036

accessed January 21, 2019

Guardian Article on Jan van Eyck painting – Arnolfini

https://www.theguardian.com/culture/2016/oct/17/hannah-gadsby-why-i-love-the-arnolfini-portrait-one-of-art-historys-greatest-riddles

National Gallery UK – Arnolfini

https://www.nationalgallery.co.uk/static/images/ng/pdfs/1018442-one_hundred_great_paintings.pdf

 

 

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PART 3/VISUAL COMMUNICATIONS/PROJECT 4/EXERCISE 4

In this exercise we are asked to explore a range of websites or other forms of new media and identify examples of what we would consider cutting edge or inventive forms of visual communication.  The search can be conducted in terms of the aesthetics used, the functionality of the site, or simply the ideas being explored.  We are asked to pick examples that we find intriguing, exciting or novel and reflect on what make them interesting to ourselves.  We are then asked to think back to Project 1 and see if these examples still conform to messages that persuade, inform, or entertain.

There were examples given in the exercise which I was disappointed to find were either not functional for one reason or another or were outdated:

http://futurefarmers.com/

accessed January 14, 2019 – I felt this was a little outdated and not quite cutting edge or inventive

http://www.communiculture.org/

accessed January 14, 2019 – page didn’t open

http://www.theyrule.net/

accessed January 14, 2019 – technical problems

I decided to research websites to do with Writing and Photography websites as I know this is what excites me am passionate about, I thought it would be interesting to see what stood out as cutting edge, informative and persuasive.  I found some better than others, lots were outdated or too complicated to navigate round.  The ones that stood out for me me I considered to be professional, informative, stood out, colourful or at least attractive, up to date and really interesting with excellent writing and/photographic skills along with a great web design and layout.

WRITING

ABC Tales – accessed January 14, 2019

This site is specifically for writers to ‘share, discuss and develop their work’.  It is a very simple, but bright and cheerful website, easy to navigate and somewhere to have your work displayed and even edited by other writers.  Looks like there is a lively forum for giving and seeking advise.  Looks to be inventive and looking forward to signing up.  I would say it persuades you to want to share your work and is informative in as much as it informs you of other writers works and forums to join.  It  does provide weekly poems and stories to read which I would class as entertaining.

https://www.abctales.com/

BBC – Writers Room – accessed January 14, 2019

The BBC has a website that is specifically for writers to submit scripts and to obtain information about the writing opportunities within the BBC.  I found the website to be extremely colourful and attractive, also easy to navigate and very well presented.  It is possible to submit scripts in both Comedy and Drama and includes a section where you can read a variety of scripts from archived tv programmes.  It is a great website for those wishing to follow script writing as a form of writing.  It is persuasive in the way it encourages you to enter scripts and gives deadlines and how to submit forms and is therefore very informative.  I’m not sure of entertainment value but most definitely an exciting one to be a part of.

https://www.bbc.co.uk/writersroom/scripts

The British Library accessed January 15, 2019

A very informative website that is up-to-date, modern, eye-catching and very persuasive in its visual content.  It provides a variety of exciting avenues to learn, like discovering the longest epic poem in Old English, there are blogs, catalogues to read and events to attend.  Everything is vibrant and clear, photos are exceptional quality and the layout and navigation are excellent.  I am very excited at the prospect of becoming a member and joining their mailing list.

https://www.bl.uk/

Writers Online Accessed online January 15, 2019

This is a very clear and concise website, providing a lot of information on courses to attend, books to buy and competitions to enter, it is also linked to a magazine called Writing Magazine provided on a monthly basis.  It markets the brand well and is quite persuasive in encouraging you to enter the competitions and buy the magazine and books, there is no entertainment value however it is a great website for resources and encouragement for writers.

https://www.writers-online.co.uk/

PHOTOGRAPHY

British Journal of Photography accessed on January 15, 2019

I love the simplicity of this website, it is truly about the photographs.  There are a variety of cultural, contemporary and artistic photos that stretch the imagination.  A select number of photos provide further information to the history of the photo and/or photographer and links will take you to limited competitions, featured articles, galleries and photo books.  If looking at a photo is entertainment to you, then this site is worth investigating and exploring the unusual and unexpected.

https://www.bjp-online.com/

iPhone Photography School accessed January 16, 2019

Another Simple but eye-catching website created in black, white and red colours.  Slick, informative, fun and persuasive in making you want to learn more from their free tutorials, hints and tips, news/updates and interviews with competitions to enter too.  It’s a great site but is for iphone users as the title suggests .  I take many photos with my iphone, and don’t use any of the tools that I realize it now has, am looking forward to learning more.

https://iphonephotographyschool.com/

Fstoppers accessed January 16, 2019

An extremely up to date, informative, exciting and colourful website.  It is exceptional.  The home page has a blog containing current articles written by a team of Fstopper writers/photographers showing their passion and knowledge for photography.  Articles feature, lighting techniques, how to become a professional photographer and camera reviews, to name but a few.  The tutorials are run by professionals and do cost, this doesn’t surprise me as it is clear who the website is aimed at, serious photographers.  There are contests and a community for discussions and sharing of knowledge, perhaps one to investigate further when not quite a beginner.

https://fstoppers.com/

The Spruce Crafts – Photography  accessed January 16, 2019

A beautiful and refreshing website, one that you will want to spend endless hours in your favorite corner having a good read, discovering different hobbies and crafts ranging from jewellery making, needlework, papercrafts and of course photography.  The style of the website is a very soft, warm and welcoming feel with pastel colours and square photos, the articles are  written in a friendly manner, not too technical.  Information provided is easy to find and I have enjoyed the photography section giving an assortment of guidance from curing ‘red eye’, what photo editor to use and how to take the perfect ocean picture.  It has a great entertainment value in providing so much information on games such as learning chess and certain card games.    Extremely persuasive in its style as it is hard to just concentrate on just the photography section, the choice of new hobbies and crafts is very persuasive in making you want to try something different.   It is modern and very beautifully put together.

https://www.thesprucecrafts.com/photography-4162939

On reflection of this exercise, I thoroughly enjoyed finding new and exciting websites that provide informative and exciting ideas for writing and photography.  I can’t wait for some spare time to investigate further as they have certainly persuaded me to try new photography skills and to enter new competions and blogs with my writing.

 

Bibliography

Future Farmers:

http://futurefarmers.com/ accessed January 14, 2019

Communication Culture

http://www.communiculture.org/ accessed January 14, 2019

ABC Tales – accessed January 14, 2019

BBC – Writers Room – accessed January 14, 2019

The British Library accessed January 15, 2019

Writers Online Accessed online January 15, 2019

British Journal of Photography accessed on January 15, 2019

iPhone Photography School accessed January 16, 2019

Fstoppers accessed January 16, 2019

The Spruce Crafts – Photography  accessed January 16, 2019

 

 

 

 

 

 

 

 

 

 

 

Charley's War - Courtesy of Pat Mills/Joe Colquhoun - BBC Website

PART 3/VISUAL COMMUNICATIONS/PROJECT 4/EXERCISE 3

BBC Website – Charley’s War, a comic strip that ran from 1979 until the late 80s – featuring World War 1

https://www.bbc.com/news/uk-scotland-27162494

Accessed January 9, 2019

“Charley’s War was the first British comic strip to properly tackle WW1, according to writer and comic book historian Tim Pilcher. He said: “This country has a great history in producing World War Two comics such as Battle, Warlord and Commando. No-one had really done the First World War before writer Pat Mills and artist Joe Colquhoun did Charley’s War.” Battle, a British comic published in the 1970s and 80s, carried the anti-war strip.”

Charley's War - Courtesy of Pat Mills/Joe Colquhoun - BBC Website

Charley’s War – Courtesy of Pat Mills/Joe Colquhoun – BBC Website https://www.bbc.com/news/uk-scotland-27162494

Researched on Google for Cartoon Strips and came across this amazing set of comic strips, although I hardly think they are comical, they tell the story of the pain the soldiers went through in World War I.  This particular sketch is showing the historical event of World War I (Time) during the Battle of the Somme (Place).  Telling the story of a man carrying the remains of his friend in a bag and being accused of stealing supplies.

 

History of Christopher Columbus and the discovery of America chomic strip

Illustrated history of Christopher Colujbus (1451-1506) and the discovery of America – Courtesy of Belgian School and Bridgeman Images – accessed January 10, 2019

I researched the Bridgeman Images website – direct from OCA information links.  I tried various searches on ‘Cartoon Strips’, ‘Visual stories’, ‘Comic strips’, and ‘Cartoon strips’.  The latter search was successful with many French comic strips.  However I was drawn to the Christopher Columbus one as it featured both Time and Place – being the discovery of America in 1492.  Compared to the previous newspaper comic strip, there are no speech marks in this historical comic strip, the writings are shown underneath the drawings.

As I live in Saudi Arabia I was interested to see if there were any comic strips to be found, I came across the Arab news that feature famous children’s cartoons such as Tom and Jerry, Denise the Menace and Garfield, that were being translated into Urdu.

http://www.arabnews.com/speak-urdu

I am very aware that because of the different censorship in Saudi Arabia many cartoonists would not make them public, however I have found cartoons on various websites some quite funny and some I wouldn’t feel it appropriate to put them on my blog.  My google search on ‘Arab comic strips’, ‘Arabic cartoons’, ‘comic strips in Arabic’ led me to the Arab News and google images, plus various other sites however these were blocked.

On reflection to searching comic strips I found it very interesting, especially those that actually were not funny, I wonder why they are called comic strips.  Cartoons have changed over the years in the way bubbles containing speech has helped cartoons decipher who is actually speaking instead of the writing being underneath the cartoon.  I researched further into Arab cartoons but I felt it inappropriate in most cases to not upload any of the images due to any political involvement.  I found the cartoon strips called Charley’s War to be profoundly moving and very relevant to Time and Place.  A lot of cartoons didn’t reveal much in respect of time and place such as the Tom and Jerry or Garfield cartoons, I did come across many French cartoons on the Bridgeman website and Google search also provided a variety of images from across the world that were certainly very political and often damming of presidents and royalty.  The research and information gained has been very thought provoking and extremely interesting.

Bibliography

BBC Website – Charley’s War, a comic strip that ran from 1979 until the late 80s – featuring World War 1

BBC

https://www.bbc.com/news/uk-scotland-27162494

Accessed January 9, 2019

Bridgeman Images

https://www.bridgemaneducation.com/en/subjects

Accessed January 9, 2019

Arab News

http://www.arabnews.com/speak-urdu

Accessed January 10, 2019

https://www.google.com.sa/search?q=comic+arabia&tbm=isch&tbo=u&source=univ&sa=X&ved=2ahUKEwj1hai-8eLfAhUBOKwKHU4QDa0Q7Al6BAgFEA0&biw=1920&bih=910

PART 3/VISUAL COMMUNICATIONS/PROJECT 4/EXERCISE 2

Knitting is believed to have originated in the Middle East in the 5th Century then moved on to Europe.  Throughout the centuries knitting has changed and been used for various situations.  In the 14th century, heavy duty knitted jumpers and jackets were made for the fishermen, in the 1st world war women knitted balaclavas, socks and gloves for the army to keep the men warm and again in the 2nd world war.  In the 70’s strange fashion ideas arose, the birth of the tank top, scary ski masks, bikinis, nose warmers and silly hats.  Adverts showed men and women wearing matching tank tops, but would you ever see anyone in the street wearing matching ones, I don’t think so.

Knitting images - Pinterest - Jean Taylor notebook

Never to be seen in knitting items! Courtesy of Pinterest images 2019

Knitting to me is quite sentimental as it reminds me of my mum.  You could always find my mum early evening sitting in her comfy chair watching tv … whilst knitting, hair in curlers, cigarette in her mouth, click click clicking away.  As a teenager she moved on to a knitting machine so the sound changed to a loud whirring sound, not to mention the swearing when the wool came away from the machine.  I recall my brother and I wearing brightly coloured tank tops, even to the disco, they were all the rage in the 70’s and I was very proud my mum was able to knit them.  I recall learning to knit quite young, and being very proud at my first teddies jacket that I made, with various scarves and only once achieving a jumper, time and patience not being my best attribute. I recall mum making me a yellow bed jacket for taking into hospital when I had my first daughter, such a lot of effort and am ashamed to say I hardly wore it, but did to please her, I would think that happened a lot in families.  Many jumpers were knitted for my daughters as babies and toddlers, a stream of endless booties and gloves, all made with love and patience, some still stored away in boxes.

knitting plan

Knitting mind map – Jean Taylor

Looking back at adverts for knitting over the years, many of them would show a woman on her own knitting, a solitary pastime, although when women were asked to knit for the army during the wars it became something of national interest and was more social and a needed occupation.  It is generally considered to be a woman’s hobby and has had a sudden revival again, with the arrival of knitting clubs and new designer patterns.  Whilst walking around the malls here in Saudi Arabia I was surprised to find several stores with limited wool, needles and patterns.

knitting saudi arabia

HISTORY OF KNITTING

https://theswatchbook.offsetwarehouse.com/2017/05/04/knitting-brief-history-knitting-uses/

(accessed December 20, 2018)

KNITTING ADVERTISMENT

https://flashbak.com/yarnvertising-diy-fashion-adverts-of-the-1970s-25787/

(Accessed December 20, 2018)

YARN-BOMBS

https://www.collectorsweekly.com/articles/yarn-bombs-in-the-70s-knitting-was-totally-far-out/

(Accessed December 20, 2018)

VOGUE KNITTING PATTERNS

https://wordpress.com/post/jeanjeannieocablog.wordpress.com/568

(accessed December 17, 2018)

 

PART 3/VISUAL COMMUNICATIONS/PROJECT 4/EXERCISE 1

EXERCISE 1 – THE NEXT BIG THING

Mercedes-Benz is a luxury car manufacturer that is noted for ‘publishing the first ever automobile advertisement for the patented motor car in 1888’.  Benz believed in ‘business recommendation’ and didn’t advertise the car itself but on ‘goodwill advertising’ as a trust-building exercise.  He used initial literature such as ‘absolutely safe’, ‘no special operating skills required’ or ‘always ready for service’.

https://www.mercedes-benz.com/en/mercedes-benz/classic/history/vintage-ads/

As time went on the advertising looked to be aimed at sophistication, with an elegant woman featured – aimed at the upper-class society, making cars a status symbol.  Women also began to drive cars and were featured more in adverts at the wheel.  ‘The female advertising icon of these times was sporty, self-confident, romantic and refined. She was seen as having a good sense of judgement and influence over men – and she was portrayed as craving for a car from her man’.

https://www.mercedes-benz.com/en/mercedes-benz/classic/history/vintage-ads/

(accessed December 12, 2018)

Today, cars are still a status symbol, cars such as Mercedes-benz and women are still influenced by the appearance of cars or those who drive them.  As depicted in one of Mercedes-Benz latest adverts, although a woman is not shown the implication is there.  The car is a beautiful Mercedes sports car with the written caption “Men talk about women, sports and cars.  Women talk about men inside sports cars”.

https://pattykrehbiel.wordpress.com/2011/05/25/mercedes-advertising-then-and-now/#jp-carousel-18

(accessed December 11, 2018)

https://hprints.com/en/item/85997/Mercedes-Benz-1962-300SE-Saks-Fifth-Avenue

(accessed December 11, 2018

Looking back over vintage advertisements, it would seem women are influenced by the men who own such prestigious cars, the adverts would show men and women wearing elegant or sporty clothes.  However, they would also want to be reassured the car was safe and comfortable.  The Mercedes slogan is “The best of nothing”.

 Mercedes-Benz Advert

Denotation:  Red sport’s car with Mercedes sign, parked on a road with stunning mountain background, has the wording “Men talk about women, sports and cars.  Women talk about men inside sports cars”.

Connotation: Suggesting, it’s important for the car to be a status symbol either for the car she is driving or the man who is driving it.

Sign: Red Sport’s car

Signifier: Shiny red car, large sports wheels, sports car, mountain background, wording “Men talk about women, sports and cars.  Women talk about men inside sports cars”.

Signified:  Sporty, upper class, attractive to women who like to see a man driving such a car, attractive to women who like to drive a sports car

What characterizes it as ‘new’, is the actual car itself, the make and model, the type of tyres and the number plate.  The mercedes emblem is now shown on the front of the car engine, whereas in previous adverts it would show as a standalone feature on the engine, but due to vandalism this was changed with them being broken off the cars.

Having looked at other top of the range models like BMW, I noticed there were no slogans, and if they were they didn’t come across as sexist, more about the car “The Ultimate Driving Machine” is their Slogan.  Or the Range Rover, similar mountain background but no slogan on the advert although their slogan is known as “Above and Beyond”.

BMW

https://www.google.com.sa/search?q=images+bmw+contemporary+adverts+2018&tbm=isch&source=iu&ictx=1&fir=eb16CRoMvymnkM%253A%252ClFOcLBuCqEi6tM%252C_&usg=AI4_-kTz_tiwJVum0b1nLNyQwT7_MuNpTQ&sa=X&ved=2ahUKEwjboe_KuZzfAhUStnEKHWH0C-0Q9QEwAHoECAMQBA#imgrc=KqTsh7kboIHeuM:&spf=1544691864947

(Accessed December 13, 2018)

Range Rover

https://www.carhelpcanada.com/road-test-2018-land-rover-range-rover-hse-td6/

(Accessed December 13, 2018)

Mercedes-Benz – clearly likes to be considered the best, they are a luxury and prestigious car, and women like to be seen in one or be seen with someone driving one, this has come across in vintage adverts and present day.  The advert I chose will soon become ‘last year’s thing’ as the style of the car will change by the following year with a new design or features, better wheels, engine or interior.  The slogan will mostly like not be used again due to the sexism innuendo, women love a nice car but ultimately want safety and comfort as a priority so perhaps they would be better referring more to this in their adverts.

 

 

 

 

PART 3/VISUAL COMMUNICATION/PROjECT 3/EXERCISE 2

Exercise 2 –  Join the Navy

Denotation – Describes what can be seen and its literal interpretation (ie a piece of fruit called an apple)

Connotation – describes meanings that are suggested by the literal elements (in a Renaissance painting, an apple may symbolize temptation)

Denotation: The image ‘Join the Navy’ shows a young  happy sailor in uniform, riding what looks like a wooden torpedo, there is wording ‘Join The Navy – The Service for Fighting Men.

Connotation: The advert is trying to depict that to join the navy you will have fun riding the waves, the way the man is riding the wooden torpedo is of a style that is a man riding a bull or bucking bronco which was a manly sport, often dangerous.  So to join the navy you will be a man, having fun, looking for adventure and will be involved with weapons, of a dangerous nature.

I think the picture is intentional and trying to attract young men who are looking for adventure but have fun at the same time.

Join the navy

Join the Navy – The Service for fighting Men 1917 by Babcock, R R – Credit Museum of Fine Arts Boston USA/Bridgeman Images

Exercise 2 – Part 2

In part 2 of the exercise we are asked to choose a different image to analyse – I have chosen ‘We Can Do It!’ Miller, J Howard (1918-2004)

We Can Do It

We Can Do It! (1942), Miller, J Howard – Bridgeman Images

Denotation: A woman wearing a red and white spotted headscarf, and blue shirt, flexing her muscles, with the wording ‘We Can Do It’.

Connotation:  The image is implying that women can also act like men, or do the same job as a man, it is saying you too can be strong like a man, the muscles reflecting a strong armed, muscled man and can wear a shirt like a man.  It appears to be calling housewives (the red and white spotted head scarf is an image of that era of a woman at home, cleaning, washing etc.).

On reflection it is perhaps showing a side to feminism, whereby women are equal to men, they too can be strong like a man, do a job like a man, they don’t have to stay at home being a housewife or doing a cleaning job.

Values have changed over the years, it was great at the time that women could go to work doing something other than being a housewife, cleaner, chambermaid or nanny.  In today’s world it has changed dramatically whereby women are CEO’s of companies, they can do almost any job that a man can do and appear to ‘have it all’.  However, I do think this has backfired a bit and caused many problems within marriages.  Women now have to juggle full-time jobs along with running a house, raising children and be a good wife. Although I think it is good that women have these equal rights, I also think raising children and running a household is a credible job and extremely worthwhile and should be given more credit than what is sometimes perceived as not a ‘proper job’.

References:

Bridgeman Education images

(Accessed December 8, 2018)

An Introduction To Semiotics — Signifier And Signified – Vanseo Design (accessed December 6, 2018)

 

 

 

PART 3/VISUAL COMMUNICATION/PROJECT 3/EXERCISE 1

What does this apple mean?

Apples are normally green or red in colour, there are various types like ‘Golden Delicious’, ‘Grannies Cooking Apples’ or ‘Rosey Red’.  Apples are considered to be healthy, good for the diet and skin ‘an apple a day keeps the doctor away’.  However, historically Apples have also been named as  ‘the forbidden fruit’ such as the story of Adam and Eve  in the Garden of Eden.  In Snow White and the Seven Dwarfs the apple has  been a poisonous weapon with the wicked witch offering it to Snow White causing her to be in a coma.  There’s the Adam’s apple in your throat and a toffee apple that’s eaten at Halloween, not to mention a cold apple cider on a hot summer’s day.  However, in today’s society Apple means something completely different.  It means a phone, a laptop, ipad or watch.  Unless you’ve been living on a remote island for the past twenty years we know Apple is a famous company known for its unique brand of luxury computerised items, with the eye catching Apple, with a bite taken out of it.  There are also the apples used in still life paintings giving a different meaning such as signifying life and death or mortality.

Apple still life with apples, nuts, pears and boxes of sweets (oil on canvas)

Apple still life with apples, nuts, pears and boxes of sweets (oil on canvas) by Melendez, Luis Egidio courtesy of Bridgeman images

A is for Apple

Apple: Signifier: Golden Delicious Apple – Signified: Healthy eating

Apple: Signifier: Silver Apple with bite out of it  – Signified: laptop, watch, phone

Apple: Signifier: Witch with Rosy red apple – Signified: poiseness apple, death

Apple: Signifier: Apple in painting along with cheese and nuts – Signified: forbidden fruit/death/mortality

The Sign – An Apple

PART 2 OF EXERCISE 1

Heart: Signifier: Red heart shape –  Signifed:  Love, Relationships, valentine,

Rose: Signifier: Red Rose, flower, green leaf, long stem – Signified:  Love, romance, valentine, flower

Camel: Signifer: Large animal with two humps, long tail – Signified: Animal of the Dessert, carrier of water, animal ridden by Arabs

Rosemary beads:  Signifier: pretty necklace looking piece of jewellery of various colours  Religious bracelet: Signified: Muslim Faith, comforter, jewellery

Bibliography

https://www.apple.com/uk/

(accessed December 3, 2018)

https://www.google.com.sa/search?q=Apple+pictures&tbm=isch&source=iu&ictx=1&fir=-TtEc9M5pE7LPM%253A%252CmNLplOTlU8vHaM%252C_&usg=AI4_-kR9K3UM7J7bkf7nsknUMO3XrKqXhQ&sa=X&ved=2ahUKEwiohaGFrIPfAhWn8YMKHVNNDWUQ9QEwC3oECAIQGg&biw=1920&bih=910#imgrc=-TtEc9M5pE7LPM:&spf=1543829233495

(accessed December 3, 2018)

https://www.bridgemaneducation.com/en/asset/375139/summary?context=%7B%22route%22%3A%22assets_search%22%2C%22routeParameters%22%3A%7B%22_format%22%3A%22html%22%2C%22_locale%22%3A%22en%22%2C%22filter_text%22%3A%22apples%22%7D%7D

(accessed December 4, 2018)

https://www.sciencedaily.com/releases/2013/12/131217210549.htm

(accessed December 3, 2018)

https://www.bridgemaneducation.com/en/asset/3436972/summary?context=%7B%22route%22%3A%22assets_search%22%2C%22routeParameters%22%3A%7B%22_format%22%3A%22html%22%2C%22_locale%22%3A%22en%22%2C%22filter_text%22%3A%22Apple+computer%22%7D%7D

(Accessed December 3, 2018)