Category Archives: Project 1 – Looking for visual communication

3 signs by Jean Taylor 2018

PART 3/VISUAL COMMUNICATIONS/PROJECT 1/EXERCISE 1

In Exercise 1 we are asked to give examples of visual communication from the following list:

PERSUASION

In this first advert it would seem they are persuading women to wear these clothes as your life would then be ‘fabulous’.  In the Second advert Peugeot are persuading women drivers to buy this particular model as it suggests the car is ‘built to lust’, suggesting women would lust after this car.

https://youtu.be/aRV-2_Un-kk

In 2018 ‘Gabrielle’ perfume with the actress Kristen Stewart. https://youtu.be/CqvhMeZ2PlY (accessed 8/11/2018)

INFORMATION

The first picture is showing information via road signage for drivers to take a certain route if there is a tsunami.  The second picture is information signage to show people where the Champagne tent is.

Google Maps – biggest information website, communicating via satellite, showing how to get from one destination to another https://www.google.com/maps (accessed 8/11/2018)

IDENTITY DESIGN

Both these companies have distinctive branding, most people would know the mini wings as the logo for mini cars and the same as Lloyds bank with its classic green background and black horse.  Both showing clear Identity Designs.

Another big branding advertisement is the Coco Cola advert that comes out just before Christmas …. they say it isn’t Christmas until this advert comes on our screens.

Coco Cola Journey websitehttps://www.coca-cola.co.uk/stories/holidays-are-coming

(accessed 8/11/18)

Waitrose and John Lewis are joint companies know as the John Lewis Partnership.  However they have just released a new marketing video to rebrand their identity as John Lewis and Partners and Waitrose and Partners, with the slogan “For us, It’s personal”.

https://www.dailymail.co.uk/news/article-6129637/Christmas-comes-early-John-Lewis-Waitrose-unveil-epic-joint-advert.html

(accessed 8/11/2018)

AUTHORIAL CONTENT

My understanding for Authorial content is that this type of visual communication relates to comics, graphic novels and animations.  The first picture looks to be of a comic style magazine and the Waterstones book appears to show graphic pictures of mistakes that may happen.

ALTERNATIVE MESSAGES

This type of message can range giving out pamphlets to placards or sandwhich boards to try and get the message across, particularly if they are protesting such as in the second picture where secretaries were protesting.

In 2018 ‘Gabrielle’ perfume with the actress Kristen Stewart. https://youtu.be/CqvhMeZ2PlY (accessed 8/11/2018)

Donald Trump made his first official visit to London as President of USA.  There were protests all over London about the visit that included marches, placards and even giant ‘Donald’ balloon protesting for him to stay away.  London Protests – (accessed 8/11/2018) a href=&quot;https://youtu.be/NuiplUmQ8HI&quot;>https://youtu.be/NuiplUmQ8HI </a>

In part 2 of Exercise 1 – the question is asked ‘In what way do these images make reference to broader ideas of visual culture?’.  Three images show book covers by H G Wells with 3 different titles.  I am a little confused as I wasn’t sure if the question relates to part one of Exercise 1, meaning those images I have provided or the book covers. Visual communication in today’s society can be very complex requiring all sorts of specialists, photographers, designers, writers and technology skills.  If your involved in a protest then there would need to be good co-ordinators to make sure people turn up, or police are aware and placards are made.  Whereas the perfume add, would require an actress, cameraman, makeup artists, wardrobe assistant, location. Authorial content would require an author and publisher, perhaps graphic designer and/or artist.   Which brings me to the three book covers.  They would need an author, publisher, graphic designer and/or artist.  The ones on show are brightly coloured, with the same design but different colours, one standing out more than the others.  The red and yellow one.  They have been designed to visually catch a readers attention, although I am not sure it would catch mine as covers are important and in today’s society I think need to signify what the book is about, these book covers don’t give anything away ie you don’t know if its a love story, horror story or historical.  It’s so important to get a book cover right, readers are interested in the cover and what it signifies. They are bright, with the same design but different colours.  One has a different &nbsp;

https://youtu.be/NuiplUmQ8HI

Bibliography

Bridgeman Education – Visual Communications slideshow by Jean Taylor (November 2018) https://www.bridgemaneducation.com/en/slideshow/3664

Coco Cola Journey websitehttps://www.coca-cola.co.uk/stories/holidays-are-coming (accessed 8/11/2018)

Lewis and Partners and Waitrose and Partners, with the slogan “For us, It’s personal”.

https://www.dailymail.co.uk/news/article-6129637/Christmas-comes-early-John-Lewis-Waitrose-unveil-epic-joint-advert.html (accessed 8/11/2018)

Google Maps – biggest information website, communicating via satellite, showing how to get from one destination to another https://www.google.com/maps (accessed 8/11/2018)

In 2018 ‘Gabrielle’ perfume with the actress Kristen Stewart

https://youtu.be/CqvhMeZ2PlY (accessed 8/11/2018)

On reflection of Project 1, it was a very short introduction to Visual Communication, I enjoyed looking at the different types and their meaning and finding different adverts and signs that matched the descriptions of visual communications.

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